Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives.
The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies.
By not preparing a marketing plan, you are leading your company to certain failure. Attempting to market your product without first creating a marketing plan is like trying to build a house without a blueprint. Anyone with common sense knows that building a house without a blueprint is very foolish and will lead to disastrous results. The same holds true for preparing a marketing plan. A marketing plan is your company's blueprint for properly marketing your product to the audience who is most willing to buy it. By not preparing and following a marketing plan, you will be flying blind and you are going to make a lot of marketing mistakes and lose a lot of money.
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